See what every campaign cost and what it bought.
In Unbound a campaign is a Program. It holds the people in it, the money spent on it, and the outcome that counts as a win, then does the division for you.
Walk into the campaign review with the spend, the members, and the wins in one place.
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A program is the campaign, with its people and its money.
A program keeps four things together, and between them they answer what the campaign cost and what it bought.
Before
- Members live in a list export.
- Spend sits in a spreadsheet somewhere else.
- Nobody agrees on what counts as a win.
- Cost per acquisition gets worked out by hand, later.
On Unbound
- Members: added by journeys, forms, and workflows, each a person with a full record.
- Spend ledger: what the program cost, recorded beside the members it reached.
- Success role: you pick the outcome, like a booked visit or a signed deal.
- Cost per acquisition: ledger spend divided by the members who reach it.
Journeys, forms, and workflows enroll the members.
Enroll in Program is just another step in the workflow palette. People join and leave campaigns as their record changes, and nobody exports a list.
From a journey.
A journey step enrolls the person when they reach it.
From a form.
A submission fires the workflow that enrolls whoever filled it.
From a record change.
A score threshold or a field change fires the workflow that adds or removes them.
Every number has the people behind it.
The marketer sees each program broken out by enrollment, sends, reply rate, and cost per acquisition. Every figure sits beside the members behind it, and each member is a full record with visits, forms, calls, and the deal.
A bot on a journey step calls or texts members, and each call or reply counts toward the program like any other send. Members who are ready to buy reach a rep through the queue. How bots work on Unbound
What marketers ask about programs.
What is a program in Unbound?
A program is a marketing campaign run as a business unit. It holds its members, a spend ledger, a success role that defines the win, and the cost per acquisition that follows.
How do people get into a program?
Journeys, forms, and workflows add them with the Enroll in Program step, and people come and go as their record changes.
How is cost per acquisition calculated?
Unbound divides the spend on the program ledger by the members who reach the success role you define.
Can one program use more than email?
Yes. A program's journeys can text, email, and call, alone or together.
Build a program and watch its ledger fill.
Open an account with programs and journeys already running. Set your own success role and watch cost per acquisition update as members reach it.